The consumer market heats up before Mother`s Day: health and outdoor products become new trends in gift-giving, and Vipshop`s trendy clothing sales soar

In the past two weeks, the popularity of "filial piety" consumption in the consumer market has been on the rise.

With the approach of Mother's Day, the attention of giving gifts to mothers is gradually increasing. According to data from several e-commerce platforms, sales of flowers, clothing, gold, beauty and other categories peaked before the festival. In addition, on Mother`s Day after the epidemic, people paid more attention to health products than before-this year`s Mother`s Day , Yao Hong, a post-90s boy, added a bottle of imported intestinal probiotics to his mother's gift list in addition to "flowers and knitted sweaters".

Yao Hong`s choice is not accidental. In fact, there is a trend that, regardless of online e-commerce or offline supermarkets, the health category ushers in a sales explosion before Mother`s Day. In April this year, iiMedia Consulting released a Mother`s Day gift-giving trend survey showing that 73.8% of consumers said they would choose clothing, 58.5% said they would choose health care products, and 54.9% said they would choose flowers. Health care products have surpassed flowers to become the second largest consumer category on Mother's Day.

Similarly, according to the data from Vipshop, a special-sale e-commerce company, in the two weeks before Mother`s Day, sales of health care products surged nearly 10 times year-on-year, making them one of the important choices for consumers to give gifts on Mother`s Day. While the sales of health care products are soaring, traditional gifts are still a popular choice for consumers. According to data, flowers such as carnations and peonies are especially popular on Mother's Day. The sales of apparel also increased sharply. At the Vipshop, two weeks before the holiday, the sales of women's knitwear increased by 61% year-on-year, the sales of women's trench coats increased by 37% year-on-year, and the sales of women's coats increased by 68% year-on-year.
Compared with previous years, the post-90s and post-95s are also more and more interested in giving outdoor products to their mothers. Chen Lin, a post-95s girl who works in an Internet company in Hangzhou, specially bought a set for her mother in her hometown from an e-commerce platform. Outdoor tables and chairs--During the Spring Festival this year, she took her parents to camp for the first time. The purpose of giving outdoor tables and chairs to her mother was that she hoped that even if she was working outside, her family could enjoy the fun of playing outdoors.

It is understood that on the eve of Mother's Day, e-commerce platforms have also launched promotional plans for the festival. Recently, JD.com launched a special Mother's Day gift session, bringing multi-category Mother's Day gifts and discounts including gold. According to the person in charge of Vipshop, on the day of Mother`s Day on May 14th, Vipshop will launch a super big brand day with the theme of [Gifts on Mother`s Day". The price of ME LUXE is as low as 70% off, and the price of Rossini watches is as low as 179 yuan. In addition, many luxury brands will be available to consumers at super preferential prices.